| Judul | UNDERSTANDING MARKETING TRENDS IN THE MILLENNIAL ERA |
| Penulis | Sonny V. Sutedjo, M.M. |
| Ukuran, halaman | 15,5 x 23.5 cm, xiii + 92 hal |
| ISBN | on process |
The Millennial Generation in Indonesia, comprising individuals born from the early 1980s to the mid-1990s, plays a crucial role in shaping various societal aspects, including economics, technology, and culture. Characterized by digital proficiency and a preference for work-life balance, Millennials are distinct from previous generations. They prioritize meaningful experiences and social justice, influencing consumer and workplace dynamics. With approximately 69 million Millennials in Indonesia, this group, along with Generation Z, forms a significant demographic, particularly in terms of political engagement and economic productivity.
Understanding Millennial behavior is critical for businesses aiming to succeed in today’s market. As a large and influential consumer demographic, Millennials’ preferences for authenticity, transparency, and socially responsible practices are reshaping business strategies. This generation values experiences over material goods and seeks brands that align with their ethical values. Their digital nativity and reliance on online platforms require businesses to maintain a strong digital marketing presence. Companies that can deliver personalized, relevant content and foster genuine connections with Millennials are better positioned to build brand loyalty and long-term relationships. In the Millennial era, marketing trends have evolved significantly, driven by the digital landscape and changing consumer expectations. Digital marketing, content creation, and personalization are now essential strategies for engaging Millennials. Additionally, there is a growing emphasis on social responsibility and ethical marketing, reflecting this generation’s values. Experiential marketing and omnichannel strategies are also crucial, as Millennials seek unique, memorable experiences and seamless interactions across all platforms. Adapting to these trends is vital for businesses to remain competitive and resonate with Millennial consumers in an increasingly dynamic and interconnected world.
President University Press 